Jessica Alba In Bondage For New Voter Ad Campaign

Marketing is such a great industry because ads will perpetually evolve and campaigns will continually have this emulating factor that seeks change and innovation. Jessica Alba emboldens the voting public with a bondage-inspired ad campaign on Declareyourself.com



What's cool about it is that it's not lewd in any way, in fact it's cool and shocking all at the same time. The "shock" factor will certainly get a lot of people's attention. The ad's goal basically is to ask as many people as possible to register and vote in the coming elections.

Jessica Alba volunteered for the project because she believes that "If you don't register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself."